Nvidia CEO Jensen Huang revealed the RTX 50-series GPUs during a CES keynote this evening, announcing a $1,999 RTX 5090, a $999 RTX 5080, a $749 RTX 5070 Ti, and a $549 RTX 5070. Nvidia’s new RTX 5090 and RTX 5080 GPUs will both be available on January 30th, with the RTX 5070 Ti and RTX 5070 to follow.

Intel officially announced its first two budget-mainstream Battlemage GPUs, the Arc B580 and Arc B570, but they're only the first salvo. The new architecture offers performance and efficiency improvements that should give Nvidia some much-needed competition, though drivers remain a potential sticking point.

The new GeForce RTX 5090 is the top of the line and the star of the show (so much so that it actually leaked just hours before it was officially unveiled), but Nvidia is actually launching four new 50-series GPUs at CES 2025, with the desktop models starting to ship this month and laptop versions arriving in March.