Awarded the MEA Agency of the Year Award at The Gerety Awards, MullenLowe MENA has also made the shortlist across several ...

Harrods is extending their partnership with Fashion Trust Arabia (FTA), celebrating culture and localisation for the modern ...

The contextual advertising company's AI, Liz, allows Seedtag clients to target marketing through consumers interests, ...

Sunset Hospitality Group's Iliana Orietta shares her toolkit for hospitality marketing in the Middle East's summer season.

Every month, Campaign Middle East selects a collection of Work for its print issue. These are the picks from May. Every month ...

CIPS MENA's Sam Achampong calls for the industry to challenge traditional processes and reframe procurement as an active ...

Hikaya's Huzefa Siamwala explains why the era of 'frictionless everything' must evolve to include transparent, respectful ...

IPN's Claire Lawson shares why smarter content, not more content, is the right answer for PR in a nation as digital-first as the UAE.

WPP Media Open Intelligence understands and predicts audience behaviour and marketing performance, and will be rolled out ...

The adidas campaign, anchored in a cinematic short film, captures the emotional pulse of Al Ahly FC’s journey to the FIFA ...

JD Sports and adidas launch a nostalgic, culture-first campaign connecting with Middle East youth through local storytelling.

Current Global's Peter Jacob reveals questions asked by the Cannes Lions PR shortlist jury and comments on some of the best ...