Dole Packaged Foods recently named a new vice president of marketing, Americas, hiring Mike Secor for the role after Nora Witt retired in November of 2024. Frozen Food Trends Heat Up: Conagra and ...

CGT exists to inform, empower and connect industry-leading consumer goods execs who seek transformational business growth through the implementation of innovative tech.

Prior to Tyson, Lee spent 26 years at HPand most recently, Hewlett Packard Enterprise. During this time, he played a number of different leadership and technology roles across manufacturing, ...

As is often the case with generative AI in marketing, Henkel expects to shrink campaign costs, reduce repetitive tasks, and grow efficiencies through speedy and scalable content creation and delivery.

It’s making progress in creating end-to-end visibility that connects its retail store shelves to its farmers, according to Davis. For example, when a competitor has gone out of stock, they are working ...

Coca-Cola, the No. 11 publicly owned consumer goods company, is the first company to sign on to the new alliance formed by Bain and OpenAI, who are partnering to bring the technologies to Bain’s ...

UK-based DTC fitness apparel brand Gymshark has joined the ranks of companies turning to generative AI to personalize consumer interactions, optimize data management, and standardize operations as it ...

Recently, PepsiCo opted to engage with new full-funnel video advertising technology from Sam's Club retail media platform, MAP. The new capabilities allow advertisers – like PepsiCo – to leverage ...

Nearly 5,000 U.S. consumers and 5,000 Canadian consumers were queried from March 25-31, with the sample including English, Spanish and French speakers. The report found that half of Americans and 87% ...

Across the supply chain, the company is also using AI, as well as digital twins, to “reconfigure” its networks, reducing energy and water consumption and elevating delivery quality. Core technologies ...

Within content, P&G is using generative AI to generate concept ideas and then test copy against thousands of in-market copy. The automated process cuts down the testing timeline from several months to ...

The CPG is using enhanced datasets within procurement to develop models that identify the cost gap in ingredients and packaging materials, Paul Gallagher, General Mills chief supply chain officer, ...