Advance automotive research by understanding drivers’ experience through their own eyes. Quantify their alertness, drowsiness, and distraction with objective measures. Assess their comfort by ...

This summer, Marvel released their latest film Deadpool & Wolverine, starring Ryan Reynolds and Hugh Jackman in their titular superhero roles. The film appears to be quite the dynamic combination ...

AI Meets Nostalgia: Toys ‘R’ Us utilizes Generative AI to evoke nostalgia and capture hearts. Learn how this innovative approach blends technology with sentiment, providing a unique customer ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

The core challenge for human behavior research is to try and make an exact science out of something that is by definition inexact, namely human emotion, and more specifically, how people display ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Understanding audience and consumer engagement is more crucial than ...

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. Think about reaching for an object. It ...

The Uncanny Valley affects trust in human-robot interaction, making near-human robots appear unsettling. Eye tracking and facial expression analysis reveal how subtle imperfections in movement and ...

Meditation reshapes the brain by increasing gray matter density in regions responsible for memory and emotional regulation. It enhances neuroplasticity, reduces amygdala activity linked to stress, and ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Discover the top 5 online survey tools tailored for insightful data collection. This comprehensive guide compares features, usability, and pricing to help you choose the best platform for your ...

In the evolving landscape of research and analysis, eye trackers have emerged as a pivotal tool, revolutionizing how we gather and interpret data on human behavior and cognitive processes. These ...