iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Nowadays, video ads spread through numerous online platforms, and are being watched by millions of viewers worldwide. Big brands gauge the liking and purchase intent of their new ads, by analyzing the ...

iMotions DMS ET supports validation for the following from the Euro NCAP Protocol: Long Distraction, Short Multiple Distractions (VATS) and Phone Use. Our team of experts are ready to answer any ...

The measurement of attention in advertising continues to evolve, redefining how advertisers assess ad creative and media quality. In practice, the broad term “attention” encompasses direct ...

Advance automotive research by understanding drivers’ experience through their own eyes. Quantify their alertness, drowsiness, and distraction with objective measures. Assess their comfort by ...

AI Meets Nostalgia: Toys ‘R’ Us utilizes Generative AI to evoke nostalgia and capture hearts. Learn how this innovative approach blends technology with sentiment, providing a unique customer ...

This summer, Marvel released their latest film Deadpool & Wolverine, starring Ryan Reynolds and Hugh Jackman in their titular superhero roles. The film appears to be quite the dynamic combination ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Imagine standing in front of a magnificent painting, feeling a surge of emotions that transcend words. Or listening to a piece of music that sends shivers down your spine, with each note resonating ...

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. Think about reaching for an object. It ...

Attribution Theory, a fundamental concept in social psychology, explains how individuals interpret the causes of behavior and events. First proposed by Fritz Heider in the 1950s and expanded by ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Understanding audience and consumer engagement is more crucial than ...