Wavemaker India with 665 points was recognised as ‘The Best Media Agency of the Year’ and ‘Mondelez India Foods’ with 380 ...

Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head ...

In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying ...

Santosh Padhi’s Into Creative enters an adland shaped by consolidation, digital shifts, and indie resurgence. Will its Big ...

As Apple and Google discuss a potential partnership for RCS, Campaign probes how it could impact business communications on ...

Snapchat has launched ‘Creator Connect’, a multi-city campaign targeted at India’s Gen Z digital creators. As part of this marketing exercise, the brand will provide creators with mentorship, growth ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good ...

A year after taking the helm, The Wall Street Journal Asia's editor unpacks the newsroom’s strategic reboot—from a ...

Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head ...

The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the ...

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