Our weekly roundup of the latest appointments and account wins from Redmatter, Confiance Communications, JioStar, Foundit, ...

Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during ...

Havas India appointed John Thangaraj as chief strategy officer of Havas Creative Network India. His remit included Havas ...

The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to ...

Its digital campaign urges women to reject societal 'adjustments' and prioritise comfort, starring Tejasswi Prakash for ...

Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining elements of culture, innovation, and customer connections.

The campaign will be launched across digital platforms, television, and social media channels.

As 2024 draws to a close, the advertising and marketing landscape has seen an increasing reliance on artificial intelligence ...

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and ...

The American author known for his adventurous storytelling, Jack London (real name: John Griffith Chaney), was enamoured with ...

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data ...

Oh, 2024, what a thrilling ride, From AI's ascent to campaigns with pride. As the year bows out, let's set our sight, On 2025 trends that are burning bright.