The Code Red campaign asks fans to “Save the Redheads” in a stunt that’s less about flavor and more about cultural stickiness ...

Andrew Casale, a witness in the US Department of Justice antitrust case that has found Google to have a monopoly in online ...

Do anything while you snack, and you risk making a mess. Chris Bellinger of PepsiCo Foods US and Eamonn Dixon of Goodby ...

In what could be one of the most consequential rulings in the history of programmatic advertising, a US federal court has ...

The trade body’s quarterly report drops today, showing contracting marketing budgets. We dig into forecasts of the year ahead ...

Tom Goodwin joins The Drum as a columnist to explore how AI is changing the game in marketing. His first column, published on ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

As the deal edges towards completion, Omnicom’s CEO is confident it won’t lose business to rivals.

While six women touched the rim of space in a rocket, the real trailblazers were moving mountains on Earth. Wildstorm PR’s ...

adWMG leverages IFA (identifier for advertisers) and custom ID matching technology to drive and track installs on Xbox and ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

Amid Trump’s tariff tit-for-tat with Xi, Dr Markus Rach, an academic and consultant working in the region, believes China’s ...