Ted Lasso will return with a fourth season on Apple TV+, and the show needs to meet priorities for its story and characters to win over audiences.

Jack Burditt has boarded Season 4 as executive producer under his new overall deal with Apple TV+. Sudeikis will executive produce in addition to starring. Hunt, Joe Kelly, Jane Becker, Jamie Lee and Bill Wrubel also executive produce. Goldstein is attached to write and executive produce along with Leanne Bowen.

Believe it — Season 4 of Ted Lasso has officially begun production, Apple TV+ announced this week. That’s right, Coach Lasso, the show’s beloved mustachioed and mild-mannered namesake, who helped guide audiences through a global pandemic with optimism and humanity, is back on the football pitch.