With TikTok's days in the U.S. potentially numbered, many American users are moving to another Chinese social media app: RedNote, a heavily censored platform similar to Instagram. Here's what to know.

According to their website, Xiaohongshu is “a lifestyle platform for young people…With the mission of ‘Inspire Lives – Sharing and Discovering the Wonders of the World’”. It was founded in Shanghai, China, in 2013. The company claims that as of 2019, it had over 300 million users and 100 million monthly active users.

As the ban on TikTon looms, creators have been scrambling to find an alternative, and they’re finding it in RedNote.