Apple Packaging: What Makes Unboxing The White Boxes So Special
Apple products are known for their fabulous industrial design, but their packaging is a less-discussed aesthetic highlight.
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The story behind Apple's first logo
Apple has one of the most popular logos in the tech world. The bitten apple is a real icon of the company led by Tim Cook. However, the image of this company was not always so. The first logo had ...
Apple’s cool Major League Soccer logo mash-ups are changing the rules of co-branding
Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer ...
European Union lays out how Apple must open its tech up to competitors under bloc’s digital rules
The European Union on Wednesday outlined that steps that Apple must take to open up its iPhone and iPad operating systems to ...