The right brand architecture strategy equals clarity ... The right model helps you lay the foundational criteria and the tools that will help your team enact that vision. Step 3: Create the visual and ...

Self-segmentation and other digital experience levers can give us different portfolio and Brand Architecture solutions than traditional branding tools alone. Whether a brand still plays a useful ...

Who We Are: Our Brand Architecture With enough information ... We celebrate potential through our news, tools, events, jobs and communities. This will give us a foundation and we’ll keep working ...

customer stories and broad messaging are less effective at closing sales than sales enablement tools or product specifications. Successful brands understand a robust brand architecture ...

Pitfalls to avoid when building brand architecture include over-intellectualising, over-reaching and working with pseudo brand assets.... We’re long-term subscribers to WARC and it’s a tool we use ...

Starting today, the firm is offering a free tool that companies of all sizes can use to assess how consumers perceive their brand. The Brand Power Score allows brands to survey a broad swath of ...

today revealed a new brand identity and brand architecture to create clarity around the company’s enhanced value proposition. The company has made organizational shifts to distinctly position ...