For years, if you wanted a capable, safe, and trail-ready electric mountain bike, you had to be ready to shell out $4,000 or ...

Food & Drink Mountain Dew changes its name and logo because Gen Z loves Millennial nostalgia By Brooke Steinberg Published Oct. 17, 2024, 3:15 p.m. ET ...

Mountain Dew is getting a logo and label makeover in 2025. The new design has references to the drink's past and its current outdoorsy identity.

The new look for Mountain Dew is more about an “evolution and nurturing that we wanted to give to this beloved franchise,” said JP Bittencourt, vice president of marketing at Mountain Dew.

The "MTN" abbreviation that has been on every Mountain Dew can and bottle label for the past 15 years will soon be a thing of the past as the company brings back the full word "Mountain" to its ...

Mountain Dew, which has been going by "Mtn Dew" since 2009, is refreshing its entire brand identity by revisiting its past — and once again going by its full name. Here's what's changing.