Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying? For example, I never have a problem buying Kirkland brand products, which ...

As shoppers have turned to cheaper alternatives to beat inflation, retailers from CVS to Target and Walmart have invested heavily in their private-label brands over the past year, wrapping store ...

From a price and brand positioning standpoint, the middle-level beverage segments are losing sales to premium on one end and ...

During the 2025 PLMA Leadership Conference in Scottsdale, Ariz., Sprouts CEO Jack Sinclair was the headliner of the two-day ...

Retailers are building brand equity through innovation, sustainability, differentiation and premiumization to continue to ...

Now a third of Costco’s annual sales, store brand Kirkland is a draw for shoppers and a negotiating tool with suppliers.

Sprouts Farmers Market has increased cash from operations by a whopping $180 million while keeping capex virtually the same.

Kroger announced Monday the addition of several “exciting, trendy items” to its private brands assortment. The new items ...

Private label chocolates and low-cost favorites, like Peeps, are satisfying consumers' sweet tooth and budgets this Spring ...