Stephen Beck, Founder and CEO of Engine Digital, joins the AW360 podcast to explore what it takes to spark meaningful innovation inside large, legacy organizations. He shares how his team operates in ...

Trade uncertainty has become a constant for automakers, from U.S.–China disputes, to the latest UK–U.S. export cap, the ripple effects extend far beyond the factory floor. As pressure mounts, auto ...

Automation via APIs (application programming interfaces), bot scripts, and RPA (robotic process automation) helped lay the groundwork for agentic AI. It identified the areas of need and provided more ...

Q&A with José Antonio Martínez Aguilar (JAMA), Global CEO of Making Science By R. Larsson, Advertising Week Q: What’s the core tension performance marketers are facing today regarding automation? One ...

As marketing and communications professionals, we often find ourselves at the intersection of art and science. As someone who has long championed data-driven approaches, I’ve come to realize that the ...

Join Katie as she talk with entrepreneur, social media influencer and “The Feel Good Foodie”, Yumna Jawad on her amazing journey, her new cookbook, her favorite recipes and food tips as well as advice ...

Over three-quarters of women’s sports fans engage with it on a ‘casual’ level according to research from Unlimited’s Human Understanding Lab. This means that they currently only follow the big games, ...

In an industry obsessed with speed and innovation, 2025 presents a crucial moment for reimagining the creator economy. AI has entered the scene as both a disruptor and an enabler, redefining the ...

In this episode, we sit down with James Strohman, Partner and General Manager at The Frameworks, a specialist B2B marketing agency recently crowned with six Telly Awards and proud new status as an ...

With so many platforms to choose from, why should Snapchat have a place in your brand’s marketing mix? Snapchat isn’t about flawless feeds or filtered perfection. It’s where real connections thrive ...

Cognitive biases are sneaky little things, aren’t they? They work behind the scenes, shaping decisions in ways we don’t always recognize, especially in marketing. Confirmation bias and the halo effect ...

Over the past year, a wave of economic uncertainty has forced marketers to do more with less. Industry forecasts from GroupM, the IAB, and eMarketer all point to slowed ad spend growth and heightened ...