This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI ...

More and more women in the DACH region are successfully starting their own businesses—driven by a desire for greater freedom ...

Intercultural competence promotes communication, cooperation and innovation in the global economy and creates an inclusive corporate culture.

The Project Canvas Framework - by Antonio Nieto-Rodriguez - is used to plan digitization projects. Learn how to use the tool.

Understand the EU's Digital Markets Act, its impact on tech giants, and the quest for a balanced digital landscape promoting competition and consumer rights.

This article explores the growing wealth of Philippines' citizens, the demand for broader financial services, and the current state of the country's wealth management sector. The article delves into ...

Дигитализация и Дигитална трансформация – Разлика и определение Често се възприемат като синоними, но разликата е голяма.

This article shows how brands can gain new target groups, generate attention and optimize costs and pricing through cooperation.

Regulatory sandboxes foster innovation while navigating complex regulations. Done right, they unlock potential; missteps can lead to unintended consequences.

Data, Insights and AI - we are in a new business world and management is evolving too. This article will help you understand the future of management.

What actually is a BarCamp or unconference? You often hear about it, but what exactly is behind it, how does it work and a few tips about it can be found in this article.

With Google Ads, different campaign types can be selected for a specific target. But which Google Ads campaign type is the right one? Here are the 9 most important Google Ads campaign types for ...