Multicultural consumers are redefining how—and why—they snack. From bold flavors to intentional wellness choices, this shift is creating new opportunities for snack brands ready to meet evolving ...

of Americans are willing to share their birthday with a brand in exchange for a special reward, gift, or discount. American celebrations are evolving fast. From scaled-back weddings to birthday months ...

As economic uncertainty lingers, U.S. consumers are adjusting their wallets—and their priorities. New research reveals shifting patterns in household spending that signal both caution and confidence, ...

Explore how brands can build emotional connections and lasting memories with Gen Z and Millennials through resonance and cultural relevance.

Bethesda, MD, July 16, 2025 – Collage Group, the leading cultural intelligence engine, today announced the release of new data-rich culturally centric enhanced Audience Profiles, empowering brands to ...

This powerful insight comes from our latest podcast guest, Monica Dreger, Global Head of Research and Innovation at Airbnb. She is the strategist behind the transformational insights for Dove’s “Real ...

This research is part of a series that expands on our Roundtable Presentation, America Now. Read on about American generations' priorities.

McCormick, Walmart, and Sprite, among the top 10 brands to resonate with the Black American consumers audience.

New American Community Survey data is here! Our analysis highlights evolving demographic and life stage shifts across core generations.

Tariffs and the potential for new tariffs influence consumer perceptions of prices, leading to changes in shopping behaviors. A survey revealed that 72% of consumers have adjusted their habits due to ...

Learn the drivers of the May 2023 Target boycott, a controversy that drove consumers to severe their connections with the retailer.

Gen Z is turning toward tradition, seeking stability and meaning. Discover what this cultural shift means for the next wave of brand relevance.