Strategic insight and storytelling studio The Good Side has appointed former C Space exec Kathryn Blanshard as its first Managing Director, Andrew Dodds as Senior Insight Director, and Katie Wise as ...

Consumer behavior specialist Cognitiv has announced AI Personas, which uses real-time consumer behavior data to create ...

Circana has completed its acquisition of NCSolutions, the joint venture between Nielsen and Catalina. The firm says it is still working on the acquisition of Nielsen's Marketing Mix Modeling business, ...

In California, entertainment and media research and analytics firm Screen Engine/ASI has appointed longtime MarketCast employee Rachel Krauss Weise, as SVP of New Business Development and Strategic ...

US consumer purchase insights company Affinity Solutions has launched Fansactions, a solution it says gives new insights into the relationship between sports media investment and consumer purchase ...

The U.S. Commerce Department has today officially terminated a number of federal advisory bodies, including the 2030 Census Advisory Committee, the Bureau of the Census Scientific Advisory Committee, ...

In Blue Bell, PA, custom MR firm AMC Global has launched VerifiedViews, described as a solution for generating ratings and reviews from authentic product purchasers. The company provides a suite of ...

Los Angeles-based 'next gen' market research company Brox.AI has launched a platform called the Oracle of Opinion, combining advanced AI modeling with consumer responses from millions of video ...

Manchester, UK-based product intelligence platform Vypr has raised around £5m, with which to accelerate its expansion into international markets and adjacent sectors, as well as development of its ...

London-based marketing group Unlimited, parent of insight agency Walnut, is to join Accenture Song, the business services behemoth's 'tech-powered creative group'. Terms of the acquisition were not ...

In New Orleans, research data and fraud prevention solutions firm Rep Data has announced that long-time Research Now exec Kurt Knapton will return to its Board of Directors. 'We are thrilled to ...

WPP is to retire the GroupM name, rebranding the division as WPP Media. According to reports in AdAge, the division will also be reducing its current headcount of around 40,000, as part of a drive to ...