Google claims that AI Overviews generate ad revenue equal to traditional search results. What this means for your marketing ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a ...

Fellow of the Chartered Institute of Marketing, alumnus of the Institute for Real Growth and member of the Marketing Society ...

Sergey Brin says that AI search performs the kind of deep research that users previously had to do themselves.

Google AI agents can now modify campaigns automatically, but advertisers at Marketing Live raised control concerns.

Organic Traffic Volume: Shows how many visitors are coming through search. Great, but traffic alone doesn’t pay the bills.

Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding ...

Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more ...

When the Yankees hit nine home runs, Google saw a demo opportunity. Let’s talk about AI, baseball, and what marketers should ...

WordPress remains the leading CMS, but recent shifts in market share suggest growing opportunities across alternative ...

Google’s grip on search market share is slipping. Learn how to adapt your strategy to today’s omnichannel search reality.

Google claims AI search delivers "more qualified clicks" despite traffic losses. Are these changes helping publishers, or ...