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You’ve probably heard the adage about not putting all your eggs in one basket. It’s an especially meaningful one for newspapers. For decades, they relied heavily on advertising revenue.That ...
From M&S to Duolingo: Banter Between Brands on Social Media Gets People Buying – But There’s a Catch
The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume content, they experience it – laughing, sharing and commenting. And brands ...
Source: www.marketingcharts.com Having a group of loyal readers is just the first step. The second one is to find the best way to monetize your content. In this article, you’ll find a few options you ...
Nikkei, Japan’s largest financial publisher, has been making waves with its mobile app, Nikkei Wave. The app has more than 3 million paying subscribers, with an additional 4 million registered ...
Another ad optimization that has a built-in adblock revenue recovery feature is PubGalaxy, which is used by 2,000 publishers, including the likes of Digiday, The Drum and AdExchange. Though ...
If you own a website, are a content creator or a freelance writer, then you’ve most likely heard of a content brief. While much of the SEO world focuses on keyword research, content curation, website ...
Jade Mulholland, founder, and CEO of the Sociall.io platform has said that it’s their intention to provide an adequate response and solution to recent challenges affecting social networks. The team is ...
The above App Store prices are valid as of 24/01/2019 (fragment of the table) For example, if you want to sell your product to people from the United States and therefore set a price in USD (look at ...
For some, BookTok isn’t even a safe space and not all creators are eager to see the “professionalisation” of their craft, preferring a more independent approach.At the same time, TikTok isn’t as ...
Regulators are tightening privacy rules, consumers are less trusting of brands’ use of data and browsers are blocking the data that once fuelled personalised and targeted marketing on the web. To ...
Enjoying success as a digital publisher requires staying ahead of evolving audience interests and mastering new technologies. One such technology is the headless content management system (CMS), which ...
Sponsored posts may include additional branding/links from our partners. This is how we make money. We remain editorially independent as per our editorial policy. Digital publishers, whether they ...
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