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There is measurable value to be created by unifying marketing, communications and public affairs activities under a single ...

According to Gartner’s 2024 CMO Spend Survey, the average marketing budget across industries is 7.7% of total company revenue ...

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

When you present your strategic marketing plan to investors or your ... in the audience for your presentation is thinking about one thing only: what's in this for me? People want to know the ...

you've just been the happy target of one-to-one marketing. Today, one-to-one marketing is becoming the norm in e-commerce, as huge databases of personalized information and sophisticated ...

Many or all of the products on this page are from partners who compensate ... Our opinions are our own. Capital One offers some of the best-known credit cards on the market, thanks to the ...

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For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Apple says that if it didn’t offer the Apple One bundle, a subscription to these services in the same conditions would cost $28.96/mo for the Individual plan, $36.96 for the Family plan ...

You know martech makes your team more efficient—so why not check out some of the best tools on the market? Demo Day features five of today's top martech tools in short, to-the-point demos designed ...