Takeaway: Come up with a one-page marketing plan in which 99% of the tactics are free, such as building strong relationships, using local media, posting on social media, etc. Personality, energy, and ...

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There is measurable value to be created by unifying marketing, communications and public affairs activities under a single ...

According to Gartner’s 2024 CMO Spend Survey, the average marketing budget across industries is 7.7% of total company revenue ...

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

As one marketing executive I spoke with observed, "Five percent of marketing plans are good. Most of them suck wind." My research highlighted five common pitfalls to avoid when creating a marketing ...

When you present your strategic marketing plan to investors or your ... in the audience for your presentation is thinking about one thing only: what's in this for me? People want to know the ...

Duke Blue Devils forward Cooper Flagg after losing to the Houston Cougars in men's Final Four of the 2025 NCAA Tournament / Robert Deutsch-Imagn Images After winning the NBA Draft Lottery this ...

you've just been the happy target of one-to-one marketing. Today, one-to-one marketing is becoming the norm in e-commerce, as huge databases of personalized information and sophisticated ...