Renowned French beer brand 1664 has announced a new collaboration with Edison's urban fashion label CLOT, blending Eastern ...

1664 Brut’s packaging features the brand’s classic colours of blue, red, and white, along with Champagne gold, to provide an elegant touch that reflects the brand’s aesthetic. Consumers can ...

1664 Bière, formerly known as Kronenbourg 1664, was rebranded last April to emphasise the beer’s “premium, French credentials”. Since then, the brand had gone from “strength to strength”, said ...

Bière, owned by Carlsberg Britvic, has announced the launch of a new nationwide campaign: Make It Suprême. The campaign kicks ...

Wetherspoon pubs across the UK and Ireland are set to introduce a new premium draught lager to their beer selection. The French premium lager, 1664 Bière (4.6 per cent ABV), will be added to the ...