In a nutshell Your avatar’s brand experiences in the metaverse can shape your real-world behavior. When people’s digital ...

Social media has transformed marketing. Platforms like Facebook ... Focus predominantly on eye-catching visuals like photos, videos, illustrations and graphics. Supplement with helpful text-based ...

The Hibe platform is leading the charge to create a new media ecosystem, where the collision between traditional media and ...

The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

We recently published a list of 10 Advertising & Media Stocks That Could Tank If Recession Hits. In this article, we are going to take a look at where Paramount Global (NASDAQ:PARA) stands against ...

We recently published a list of 10 Advertising & Media Stocks That Could Tank If Recession Hits. In this article, we are going to take a look at where Warner Bros. Discovery, Inc. (NASDAQ ...

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh.

The urgency for such a unified approach is underscored by the dramatic shifts in how younger audiences consume media; different recent reports show that over 70% of Gen-Z now use social media as their ...

My career has taken me through an eclectic assortment of fields, and connected me with people from all walks of life. This experience includes construction, professional cooking, podcasting, and ...