So we flipped through the pages of "The Male Mystique," a book about vintage men's advertising by Jacques Boyreau, and picked out the worst ads from men's magazines ... more than $60 today.

In the gallery below, we're looking at how the Fab Four were promoted in magazine ads over the years. A large percentage of the ads we've found come from their earliest days. This wasn't only ...

In the '60s, that was a new idea ... do with new media now—is play to the strengths of the medium. With advertising in magazines, the strength of the medium is that you have an ability to ...

The shock-to-sell trend began in the ’60s, said Dr. Porter Crowe ... Whether readers will see these ads is the decision of magazine publishers — one that they’re hesitant to discuss.

NEW YORK — George Lois, the hard-selling, charismatic advertising man and designer who fashioned some of the most daring magazine images ... in the late 1950s and '60s. He was boastful and ...

By The Associated Press George Lois, the hard-selling, charismatic advertising man and designer who fashioned some of the most daring magazine images of the 1960s and popularized such catchphrases ...

His Esquire magazine covers ... spirit of the ’60s as much as Norman Rockwell’s idealized drawings for the Saturday Evening Post summoned an earlier era. As an ad man, he devised breakthrough ...