Moreno said that Apple staff confused by the design decision used the company’s anonymous internal question system Can We Talk? to ask “Why is the Apple logo upside down on laptops when the ...

Press and hold the top button until the Apple logo appears on the front display (the power cable light also comes on). Simultaneously press and hold the top button and Digital Crown until Apple ...

Apple’s long-rumored iPhone Fold isn’t just coming-it’s poised to dethrone the Pro Max as the company’s crown jewel ... Behind all the status-symbol flex, there are legitimate reasons ...

and the crown helps curb those smudges. Another unique bit of UI comes in the form of Apple's new Taptic Engine, a linear actuator that delivers haptic feedback. Far from a mere buzz or vibration ...

This limited-edition band is a symbol of our commitment to equality and we hope you'll wear it with pride. Apple staff including CEO Tim Cook joined the annual parade on Sunday as a mark of the ...

In watchOS 10, an upward turn of the Digital Crown ... tap the plus symbol to replace it with another available complication. (Note: You can also pin the complications widget.) Apple is pitching ...

Since former Burberry CEO Angela Ahrendts joined Apple as senior vice president of retail, many have wondered what she’s been doing. A piece by a New York Times fashion writer in October was ...

In May 2015, I reviewed the Apple Watch as a design object. I was particularly impressed by the Digital Crown, which was then an entirely new way to interact with notifications and apps ...

At Apple's first event for the Apple Watch in September, the company made a big deal of the "digital crown" on the watch. The digital crown is the dial on the side of the watch. On stage ...