Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business ...

This really isn't what WPP wanted to hear. Publicis has won Coca-Cola's North American media, worth $785m blast year, from ...

Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...

A user on Reddit shared the story of their late mother's "memorial Coke," which stayed in the fridge for 10 years — until a ...

On March 11, a new Coca-Cola ad featuring NJZ (NewJeans) sparked speculation about a potential world tour. Fans have been analyzing various elements in the commercial, linking them to a possible ...

NewJeans/NJZ have shared a remake of the iconic '80s advertisement song for Coca-Cola, titled 'I Feel Coke', alongside an accompanying video.

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...