The German sportswear company said Wednesday it was dropping its opposition to an attempt by a Black Lives Matter campaign group to trademark a logo featuring three parallel stripes.

Adidas AG, in a reversal, will no longer object to a trademark application filed by the Black Lives Matter Global Network Foundation (BLMGNF) for a logo the sportswear company had previously ...

By Amanda Holpuch Two days after Adidas objected to a trademark application by the advocacy group Black Lives Matter for a logo featuring three parallel stripes, the German sportswear company said ...

Sportswear maker Adidas on Wednesday reversed course 48 hours after asking the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes.

Adidas' lawyers wrote in the filing that it has been using its logo since at least 1952 and ... of being overly litigious and targeting a group founded to advocate for a minority group against ...

The request, filed Monday, claimed that the three-stripe design the Black Lives Matter Global Network Foundation intended to use could lead people to confuse it with Adidas' signature logo.

Adidas reversed an attempt to block a Black Lives Matter logo from being trademarked, just two days after asking U.S. authorities to reject the design. “Adidas will withdraw its opposition to ...

The Adidas brand logo has undergone numerous transformations over the years in response to changing circumstances and new product launches. A logo is essential for any brand as it attracts ...

Young is an adidas athlete with two signature shoes. Since signing with the German company in 2018, Young has had the same signature logo - the letter T merging with the letter Y. However ...

adidas is pulling back its opposition against a Black Lives Matter campaign group to trademark a logo that featured a trio of parallel stripes. A spokesperson for the German sportswear imprint ...

After arguing that the three-stripe trademark could confuse consumers, Adidas retracted its opposition to the Black Lives Matter logo with the U.S. Patent and Trademark Office Wednesday morning.

It sought to block the group's application to use ... is set to expire at the end of this year. Adidas said in the filing that it has been using its logo since 1952, and that the Black Lives ...