Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

Adidas quietly launched Los Angeles Lakers legend Kobe Bryant's second signature basketball shoe with minor changes.

First unveiled during All-Star Weekend, we'll see the arrival of the Adidas DON Issue 7 as Donovan Mitchell's latest ...

As he continues to rise as a star in the NBA, Jalen Williams' Harden Vol. 9 PE will officially release to the public on June ...

Magic knock it out of park with new jerseys. It feels like the NBA and Nike have struggled with their jersey designs since ...

Shai Gilgeous-Alexander just wore Converse in the NBA Finals. Not for the tunnel. On the court. And just like that, Converse ...

Phoenix Mercury star Satou Sabally sent a message to Candace Parker following the announcement of her first signature PE.

Michael Jordan refused to take pictures with a local Portuguese artist, despite enjoying his performance, because he was ...

Michael Jordan’s Portugal trip turns viral after skipping photo with Adidas-wearing street performer Lucas Pina.

Sergio Rodriguez built a reputation as one of the Euroleague’s all-time greats, with a career spanning powerhouse clubs like ...

Senegalese center Mouhamed Faye emerged as one of the top performers this week at the 2025 adidas Eurocamp in Treviso, Italy.

The never-before-seen NBA Finals between the Oklahoma City Thunder and Indiana Pacers are underway. The Thunder will play ...