Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

Adidas quietly launched Los Angeles Lakers legend Kobe Bryant's second signature basketball shoe with minor changes.

First unveiled during All-Star Weekend, we'll see the arrival of the Adidas DON Issue 7 as Donovan Mitchell's latest ...

As he continues to rise as a star in the NBA, Jalen Williams' Harden Vol. 9 PE will officially release to the public on June ...

Magic knock it out of park with new jerseys. It feels like the NBA and Nike have struggled with their jersey designs since ...

Sunday brought even more action in Treviso, Italy, as the 18th annual adidas Eurocamp continued into its second day. Campers ...

The Oklahoma City Thunder look to cap off their incredible season with an NBA Championship. Thunder forward Jalen Williams will look his best in his player-exclusive colorway of the adidas Harden Vol ...

Noah Lyles is frustrated about Anthony Edwards having a signature shoe with Adidas when the brand won't even discuss the ...

Adidas and Sevilla FC have signed an agreement in which the German multinational will manufacture the club's jerseys starting ...

Michael Jordan refused to take pictures with a local Portuguese artist, despite enjoying his performance, because he was ...

Michael Jordan’s Portugal trip turns viral after skipping photo with Adidas-wearing street performer Lucas Pina.

Karim Lopez isn’t just a future NBA lottery pick. He’s a symbol of something bigger. The Mexican-born phenom has officially signed a multi-year deal with adidas ...