Anthony Edwards continues to rise in popularity as one of the NBA 's main attractions, thanks to his on-court performances.

Reebok is back in the basketball game again and showcasing bigger-than-life personalities that embrace on- and off-the-court ...

Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

2. **Harden Vol. 9 Design Elements and Performance Features**: The Harden Vol. 9 has made a strong impression in the 2025 playoffs, being the latest addition to the series, carefully crafted based on ...

Phoenix Mercury star Satou Sabally sent a message to Candace Parker following the announcement of her first signature PE.

Adidas drops Jalen Williams’ Harden Vol. 9 ‘JDub’ sneakers June 6, inspired by Pinky and the Brain and built for performance.

The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to ...

Philippines makes history with the release of its first-ever Filipino player-edition basketball shoe: the Adizero Select 3.0 ...

Best of all, we still have the NBA Finals ahead of us. There is no doubt that players from the Oklahoma City Thunder and ...

Indiana Fever's Wordless Reaction to Aliyah Boston's Exciting Sneaker Move originally appeared on Athlon Sports. Aliyah ...

Sergio Rodriguez built a reputation as one of the Euroleague’s all-time greats, with a career spanning powerhouse clubs like ...

These shoe deals reflect both a player’s success and ... A rising star in the NBA, Anthony Edwards, signed a significant multiyear deal with Adidas in 2024. This deal, reportedly worth $50 ...