LIVERPOOL, England (Reuters) - Liverpool have signed a multi-year kit deal with Adidas (ADS.DE) beginning next season that ...

LIVERPOOL, England (AP) — Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

LIVERPOOL, England (AP) — Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time in 13 years, starting from next season. It will be the third time ...

Liverpool will switch kit manufacturers from Nike to adidas for the start of next season. The Merseyside club, who hold a ...

PARIS (Reuters) - French soccer has won one world contest before its players even fly to Russia for this year's World Cup, ...

And even that compared to the guidance we beat and came up with an ad ... adidas used to have. And I think we want to bring that back. And now you have to remember that if you're signing a soccer ...

This is not to say that every sports parent is grinding to win a scholarship for their child, or angling to get her into a prestigious college as a recruited athlete. Most parents just want to watch ...

As he nears his 50th birthday, David Beckham rolled back the years recently when he posed in his underwear for a Hugo Boss ad, bringing back ... the Beckham doc, the soccer superstar said it ...

Adidas says, "When the goal's in your sights, Adidas Predator converts pressure into pinpoint accuracy. The Hybridfeel upper on these League soccer cleats includes an all-over 3D texture and grippy ...

As Adidas' golden boy, Messi has been a part of the banner since 2006. In 2017, Adidas signed a lifetime deal with Messi that reportedly earns him $27 million per year.

Sport & Entertainment partnerships that are changing the game in advertising. The world of advertising is constantly shifting ...