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That information flows back to product and marketing teams, informing what gets built, fixed, or refined. “We have a ‘your problem is my problem’ approach,” Reiff added. “Our support folks really take ...

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Coors, discusses Coors Light's new audio-based cold plunge, reinventing Coors brands for younger folks and his approach to AI-based storytelling.

Tariffs have left companies reeling. But many are using this moment to tout their brands—and sell as much as possible.