Big tobacco companies are aiming their marketing at children and teens, and policymakers must step in. DeWine made that statement in 1990 as a Republican congressman mounting one of his first big ...

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

Stripe’s ascendant Revenue and Finance Automation division, anchored by Stripe Billing, crossed $500 million in annual ...

The run up to February 14 is a good time for selling certain products. And alongside the jewelry and flowers, advertisers ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

If you want people to take you seriously—at least, as a marketer— you run an ad during the Super Bowl. The Super Bowl isn’t about selling things, it’s about reminding people that your company is big ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...

At a time when every news alert seems to deliver a seismic jolt about the world, these ads mostly touch on safe subjects we expect in Big Game commercials: Nostalgia. Comedy. Celebrities. Patriotism.

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous. These include but are not limited to the stature of the brand, its goal for ...

Hazel Cheeseman, chief executive of Action on Smoking and Health, said supermarkets advertising these products was "disgraceful behaviour". "[It] puts pressure on overstretched enforcement ...