Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Czechia proposes changes that will better define the role of patient organisations when informing patients about therapeutic procedures without violating advertising regulations.

As we navigate the challenges facing our industry, we must prioritize both efficiency and integrity – and focus on quality ...

Digital advertising has been in the Outcomes Era for over a decade. It is high time we exit it and embrace our entry into the Quality Era.

When referring to content delivered via wired cable, telco, satellite or over-the-air distribution (versus internet), use the ...

The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the ...

It's said that the Romans first devised a hand gesture that served as a sign of formal respect for a military officer. In the ...

The fox, a creature surrounded by folklore and symbolism across cultures, will often emerge as a symbol of cleverness and ...

Advertising expense refers to the cost a company incurs to promote its products or services. These expenses include spending on print media, digital ads, television, radio, sponsorships, and other ...

Opinion: Advertising often gets a bad rap — and at times, it deserves it. But it also holds the power to be a force for good.

Senate Bill 2 would introduce several restrictions on HIP, which pays for the health care needs of more than 750,000 Hoosiers ...

This week, we look at digital fragmentation through the eyes of a transformed marketing industry – because to really see where media is headed, you have to follow the money. Ben and Max bring on CMO ...