Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

More information: Joseph P. Redden, Test for the Best: Using ChatGPT to Create Effective Ad Taglines, Journal of Current Issues & Research in Advertising (2025). DOI: 10.1080/10641734.2025.2457663 ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...

They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

Advertising slogans used by Davis are too similar to ones trademarked by Las Vegas attorney Glen Lerner, the complaint alleges.

The initial campaign launched with two ads, one about people loving the product, the other about people hating it, and the slogan continues to appear across Marmite’s advertising today. Print ad from ...