The catchphrase won various awards and was ranked in the Top 10 Commercials of All Time by TV Guide. Despite its launch in ...

Capitalism: Selling stuff to you since the 1300s. That’s not a particularly memorable slogan — but a recent study tried to quantify what makes an advertising slogan good. As researchers led by ...

Of course, every good advertising campaign starts with good intentions, but sometimes, even well-intentioned slogans can be wildly questionable.

The Evolution of Advertising Slogans. Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines ...

The Importance of Ad Slogans. For more than 100 years, companies have used slogans in their advertisements. Major corporations and small business alike have used catchy phrases to tell the world ...

Advertising slogans should be short, intelligent phrases that capture the target audience's attention and make them stop and think.

Back when there were only three TV channels and no way to fast-forward through the commercials, advertising slogans stuck with us. Some ad slogans became so famous that people used them in daily ...

If you don’t know, you’re not alone. A survey released this week found that most Americans can’t match even the most prominent advertising slogans with their corporate owners.

Charismatic ad man and designer George Lois, a king of 1960s magazine images and ad slogans, has died. He was 91. He died peacefully in his sleep on Friday at home in Manhattan, said his son ...