The catchphrase won various awards and was ranked in the Top 10 Commercials of All Time by TV Guide. Despite its launch in ...

Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers, ...

Back when there were only three TV channels and no way to fast-forward through the commercials, advertising slogans stuck with us. Some ad slogans became so famous that people used them in daily ...

NEW YORK — Quick: Which company has the slogan "The power of dreams?" If you don’t know, you’re not alone. A survey released this week found that most Americans can’t match even the most ...

Companies use a slogan in advertising the product to give people an idea of what they offer in relation to competitors, according to Insider. Even though slogans consist of only a few words ...

KFC’s “Finger lickin’ good,” slogan is the most memorable among Americans with an 87.9% recognized rate, according to a study by advertising and market research firm Survata.

The slogan accompanied an ad with ten very thin models, and the pushback of the ad came fast and furious. The company quickly changed the online ad to read “A Body for Every Body.” 7.

Ad slogans are tending toward the cryptic these days. Many of them make no sense, just random pairs of words linked together by the desperation of latter-day Don Drapers.

Capitalism: Selling stuff to you since the 1300s. That’s not a particularly memorable slogan — but a recent study tried to quantify what makes an advertising slogan good. As researchers led by ...

When it comes to advertising slogans, sometimes it’s best just to leave well enough alone. After 40 years, Burger King is ditching its iconic “Have It Your Way” slogan and adopting the vaguel… ...

Two advertising tag lines recently activated my gag reflex. First, there's Droid touting "the next generation of does." The commercial immediately creates a new elite -- Gen Does -- to which only ...