The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

Glossier reinvented the beauty brand playbook by positioning themselves as not just a makeup brand, but a community, an aesthetic, and a lifestyle. They felt like a moodboard of their users ...

Glossier launched in 2014 as an e-commerce ... fueled by a rising generation of millennial consumers who shunned the cosmetic counter for YouTube, where they’ll find 45,000 channels specializing ...

When Glossier CEO Kyle Leahy took over from founder Emily Weiss two years ago, her mandate was clear: reinvent the millennial-coded direct-to-consumer darling for a new era. By all accounts, ...

It has a dreamy Palm Springs-esque interior aesthetic, and though it’s a midwinter day, the sun is shining hot and bright — it’s as though the warm energy of Glossier itself has touched down ...

Glossier found fame through Instagram and YouTube. Instagram for its slick, highly aesthetic imagery and strong use of millennial pink. YouTube for beauty tutorials, recommendations and beauty ...

Whether you only know the brand for its aesthetic pink packaging or you’re a mega fan who’d never be caught on empty, you might just find a new Glossier fave down below. When it comes to blush ...

As Glossier grew, a signature aesthetic emerged: The strong brows that I’d been made fun of for having were suddenly something to emphasize with Boy Brow; shiny skin was something to highlight ...

You could scan the brand’s incredibly aesthetic Instagram for beauty inspo or hit up Glossier.com to buy a tube of Generation G lipstick, but it wasn’t until 2016 that an actual brick-and ...

No need to mess around with multiple products; this tube does it all: It de-puffs, hydrates, smooths, and brightens all in one. Cloud Paint was one of Glossier’s first makeup launches and one of ...