The pivotal figure's recent memoir documents his creation of Ultra Sheen, Afro Sheen and other hair products that ...

More called "Afro Sheen: How I Revolutionized an Industry with ... his efforts to reach Black heads and pocketbooks. He knew TV ads weren’t aimed at Black audiences. So he didn’t just buy ...

“When I was in the seventh grade and cut my hair into an Afro, I used Afro Sheen. I grew up watching Soul Train. I lived in a world created by this man.” It wasn’t until 40 years later that ...

Johnson unexpectedly found himself determined—even called—to write his memoir. Afro Sheen: How I Revolutionized an Industry with the Golden Rule, from Soul Train to Wall Street by George E.

Mount Airy writer Hilary Beard grew up using Afro Sheen and watching Soul Train so when the opportunity arose to help their founder, George E. Johnson, write his memoir, she jumped that the chance ...

George E. Johnson, founder of Johnson Products Co. and creator of Afro Sheen, reflects on his journey from humble beginnings in a Mississippi sharecropper’s shack to becoming the first African ...

As the founder of Johnson Products Co., the makers of Afro Sheen, he used his wealth to support other entrepreneurs, education, civil rights, and even Soul Train. He tells the story in his new ...

Johnson’s “Afro Sheen: How I Revolutionized an Industry with the Golden Rule, from Soul Train to Wall Street” will be published Feb. 4 by Little, Brown and Company. The book’s title is ...