This post was created in partnership with Zeta Global. It sounds so obvious: If you're a restaurant or a grocery brand, you ...

Marketers can ask AI agents to "build a campaign to drive awareness for a new product line among high-value customers." ...

NEW YORK CITY, NY / ACCESS Newswire / June 10, 2025 / As generative AI transforms how people discover, evaluate, and engage ...

Marketing Cloud Next automates manual tasks and brings enhanced personalization to customers' communications with brands ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Digital advertising platform and commerce media company Criteo is entering a new chapter with the launch of a refreshed brand ...

Trust is built when brands hand the mic to their customers.”And it's not just a feel-good quote—it’s backed by cold, hard ...

In a first-of-its-kind live experiment, two full campaigns were created in just 72 hours for two B2B brands, EY and Plante ...

AdGPT.com, an AI-powered advertising platform, positions itself at the forefront of this transformation not only by rewriting ...

With over two decades of experience across leading tech firms, Gurvinder Sahni joins Altimetrik to lead global marketing and ...

As AI agents shape buying decisions, both brands and retailers must master AI agent optimisation to retain influence.

Kyall Mai didn’t set out to become a poster boy for B2B marketing’s future. But as chief innovation officer at Esquire Bank, and now ANA’s 2025 B2 Marketer of the Year, that’s exactly where he’s ...