News

Ajmal Perfumes, a brand long synonymous with the mastery of perfumery, has announced the launch of Aurum Elixir, a unisex ...
While they can sometimes moisturize hair and protect it from the sun, they’re mostly used to give hair a nice scent, leaving it smelling like your favorite floral, gourmand or musky perfume.
Bath and Body Works' affordable scents have always been a great entry point into fragrance for burgeoning beauty lovers, as I was many moons ago. But in 2025, the current lineup of Bath & Body ...
When it comes to affordable perfumes, Yardley is known for its range of budget-friendly scents that have been around for years. The classic fragrance brand is always a popular choice, and thanks ...
TO SMELL LIKE “generational wealth”, wear Louis Vuitton. One of Glossier’s perfumes will stop a runner in his tracks. A bottle by Phlur will give you chills and make you cry. These ...
By Michael Saponara Drake’s first Eau de Parfum is here. Drizzy’s Better World Fragrance House launched the Summer Mink parfum, which is now available on the brand’s website for $148 and ...
When it comes to perfume application, spritzing more isn't always the answer to making it last longer. For instance, someone doused in fragrance may walk past you and exude a strong scent ...
UltraTech Cement Limited, India’s No. 1 cement brand, once again demonstrated its leadership and commitment to sustainability with the MahaKumbh ka MahaSankalp campaign at Maha Kumbh 2025 in ...
UK. Dubai fragrance house Ajmal Perfumes has partnered with Avolta-owned World Duty Free to deliver a high-impact pop-up activation at London Heathrow Airport Terminal 4. Running throughout May, the ...
Australian perfume is having a moment. Over the past few years, numerous independent brands have popped up offering niche fragrances that are turning heads within the beauty community. In general ...
Musk is an ingredient secreted from male deer specifically used in perfume making, but more than that it's become a larger, broader term to describe scents that are quite warm and woody ...