The new Alaska Airlines brand is a case-study in getting it right. While clearly updated with a modern lines and a new palette, the new brand carries the best of Alaska Airlines' legacy in its DNA.

As part of the brand change ... The plane will continue to include the Horizon logo on the sides of the aircraft, which will now appear in Alaska's dark blue color. Travelers will begin to ...

SEATTLE -- As part of a broad brand update, Alaska Airlines on Monday unveiled a makeover for the company’s logo and iconic Eskimo face that has been on the tail of the carrier’s airplane ...

Alaska Airlines will be retiring the Virgin America brand and logo by the end of 2019. (Alaska Air Photo) It all comes down to cost and consistency of branding: That’s why Alaska Airlines ...

and the Alaska Legislature in 1988 created a joint resolution officially in support of "the continued use of the 'Happy Face' logo." The update of the company's brand unveiled Monday involved some ...

Alaska Airlines (ALK) announced Wednesday that it would officially eliminate the Virgin America brand. Virgin America will adopt Alaska’s name and logo when the airlines are fully combined in 2019.

Alaska Airlines has unveiled the ... blue and green livery and featuring an updated logo. The company also updated its website with the new brand, part of a project that has been underway for ...

Alaska Airlines, which bought the airline for $2.6 billion last year, said on Wednesday it has decided to ditch Virgin America's brand name and logo sometime in 2019. However, it will hang on ...

SEATTLE, March 18, 2025 /PRNewswire/ -- Alaska Airlines today announced the appointment of Eric Edge as Vice President of Brand & Marketing for both the Alaska Airlines and Hawaiian Airlines brands.