Gen Alpha values brands that are genuine. You can make sure that shines through by taking meaningful stands on social and environmental issues or being fully transparent in business operating ...

It appeared abruptly in the lexicons of kids under 14 — the first slang term unique to Generation Alpha. Parents’ ears perked up as they began to hear it around the dinner table. It could mean ...

If none of these terms make sense to you, it’s probably because you’re unfamiliar with Generation Alpha slang. Gen Alpha ...

Brands like Nando's embraced playful designs and tongue-in-cheek wording, while others, like Woolworths, focused on transparency ... materials are on the rise. Gen Alpha, those born after 2010 ...