Alexa+ promises all sorts of new interactions. After mentioning the wake word, you can converse like you would with a friend, asking it the weather and then going into a conversation about what’s on the docket for the day.

Ten years after Amazon debuted its virtual assistant, Alexa is finally being upgraded for the generative AI age. Meet Alexa+.

Amazon is finally launching the long-awaited generative AI version of Alexa — Alexa Plus — that, if all goes well, will take away much of the friction that comes with talking to a speaker to control your smart home or getting info on the fly.