The new Alexa is Amazon’s attempt to catch up with rivals including Google, Meta and Microsoft on embedding generative AI into products and services to help boost revenues.

Amazon has unveiled its “complete rearchitecture” of virtual assistant Alexa, which it has given a major generative ...

Amazon's new and improved Alexa experience, Alexa+, starts at $19.99, or free for Prime members. Amazon says that it will ...

Amazon is aiming to catch up in generative artificial intelligence and to reboot its virtual assistant, which has been ...

Amazon has a secret deal on this REDTIGER 4K full HD front & rear dash cam that will save you even more off the sale price.

Early access to Amazon’s upgraded smart assistant will start in late March 2025.

Alexa+ will cost $20 a month but will be free for Amazon Prime members. It'll eventually arrive on nearly every Alexa device ...

Alexa+ will cost $20/month for standalone access, but is included for free with Amazon Prime subscriptions ($15/month), with ...

The new, smarter assistant will begin rolling out next month for 20 US dollars (£15.75) a month – or free for Prime users.

Alexa with artificial intelligence. The rollout marks the biggest overhaul of the voice-activated assistant since the company ...

It's called Alexa+, and the idea behind it is that generative AI can take the voice assistant to the next level.