Apple still sells a dedicated Apple TV box today, which you can plug into any TV and transform it into an "Apple TV" (you can do the same thing with hardware from many rivals, including Roku, Google, and Amazon). But its real TV push for the past several ...

According to a fresh report, Apple could be revisiting the idea of releasing its own TV set. Here’s what we know about the project.

Obviously, those rumors never came to pass and as the years went by without a release, we assumed the project was dead. But a new report claims that might not be the case, According to Mark Gurman’s latest Power On newsletter, the project still has a glimmer of life.

Between around 2009 and 2011, it was repeatedly rumored that Apple would be releasing a TV, but that obviously never happened. Now,

Apple is once again thinking about developing its own TV set. Amid a larger push to settle into the smart home market, the company is reportedly considering the potential of an Apple-branded television—a project it dropped over a decade ago after deciding it would be too difficult to pull off.