And that’s before you get to the idea that Apple, who is quite obsessive about its brand, would have its logo plastered on the internet every time one of its cars so much as kissed a lamppost.

we still don't know if we'll see a car with the Apple logo on it. The project has started, ended, and rebooted, teams have been created and disbanded, patents filed and forgotten. Nine years later ...

On The Vergecast: the end of the Apple Car era, content moderation goes to the Supreme Court, where has all the TikTok music gone, and much more. On The Vergecast: the end of the Apple Car era ...

Apple’s secretive car project died without ever seeing the light of day. It’s a fitting end, considering we’ve collectively spent the last decade aware of it without really knowing too much ...

Here’s how it works. Rumored for years, and likely a genuine project, efforts to make the Apple Car have stalled and Apple is apparently shifting the efforts of the Apple Car team to focus on ...

For roughly a decade the entire automotive industry has been left guessing and speculating about the so called "Apple Car. " On the surface it didn't seem to make much sense that a tech company ...

Apple’s decision to kill its secretive car project is a reflection of the harsh reality confronting electric and autonomous vehicles across the globe. Apple’s decision to kill its secretive ...

The ambitious Apple Car project, known internally as Project Titan, was cancelled earlier this year after almost a decade of development. But that much work doesn’t just vanish overnight.