Apple has never made a TV set. But the idea just won't die, Peter Kafka writes.

In Bloomberg's Power On newsletter written by Mark Gurman, he revealed the company is "evaluating" an Apple-branded TV set.

Apple is reportedly evaluating whether to make an Apple-branded TVIt was rumored years ago, and it may be backPeople might ...

Obviously, those rumors never came to pass and as the years went by without a release, we assumed the project was dead. But a ...

Bloomberg’s Mark Gurman has resurrected the idea of an Apple television, albeit couching this in the most uncertain of ...

Tech giant Apple may be working on a smart TV set according to Bloomberg. The renewed interest in an Apple-branded television ...

Apple could be considering the idea of launching an own-branded Smart TV again. The rumour comes from Bloomberg's Mark Gurman who said the company is "evaluating" the idea and it might depend on the ...

Apple's revamped 4K Apple TV features an A15 Bionic processor, 64GB or 128GB of storage, and HDR10+ support. It comes with a USB-C Siri Remote. The Apple TV is Apple's set-top box. The latest ...

Apple’s brilliant decision to drop its HDTV plans in favor of a new Apple TV ...

In tvOS 18.2, Apple has added support for aspect ratios including 21:9. That's not going to be relevant to most people ...