It wasn’t long ago that people relied on news broadcasts for hurricane updates. Today, they can easily swipe through social ...

Sprout Social has dealt with growth risks and shaky demand, even the latest revenue guidance boost is not enough to assure ...

Seattle-based social commerce startup Nectar Social is out of stealth and today announced $10.6 million in funding.

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes ...

Are you implementing influencer marketing as the strategic core of your consumer journey or still treating it as just another ...

How events like CMA Fest help build a buzz for artists who are popular online and help them transition into mainstream stars.

13 and Sept. 27, 2024. In total, participants included 4,044 consumers, 900 full-time social media practitioners and 322 marketing leaders from across businesses. There isn’t a one-size fits all ...

Commissions do not affect our editors' opinions or evaluations. Social media marketing was born in the mid-2000s with the rise of platforms such as MySpace, Facebook and Twitter, but did not start ...

Twitter’s instability is proving why this is such a bad idea. That’s why, in 2023, anyone using social media for marketing, customer service, and PR should be making huge shifts if they haven ...

He writes about the importance of relationships and the sense of belonging in marketing turning to psychology and even sociology as the basis for his social media marketing analysis and predictions.

No matter whether you run a small local shop or a multinational company, social media should be an essential part of your marketing strategy. Not only a social media platform helps you connect with ...