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Rather than putting their traditional logo at midfield, the Rams used an alternate logo designed by Hawaiian-born artist Aaron Kai, who’s now based in Los Angeles.
The Big 12 court also reflects its partnership with trendy sportswear brand UNDEFEATED, whose “5-strike” logo runs along the baseline. The boutique is known for its collaborations with a focus ...
The logo’d court at the Big 12 Tournament is causing quite a stir. It’s cool or crass, awesome or an eyesore, depending on who you ask.