The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

AI-powered copywriting scales content creation, enhances SEO, and personalizes messaging for B2B brands. Intent Amplify® blends AI with human expertise to drive engagement and ROI ...

Today, Adobe (Nasdaq:ADBE) announced that enterprise digital networking company Lumen Technologies is embracing Adobe ...

When used strategically and compliantly, SMS can be the missing piece in your multichannel marketing approach.

LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay ...

Caroline Aspinall, commercial director and head of B2B at Smoking Gun PR, says B2B marketing has a bit of a bravery problem.

The ROI is real — and the relationships are even better. Here’s how top brands are scaling credibility through long-term ...

According to new data from LinkedIn, 94% of the 3,000 B2B marketers it surveyed globally say influencer marketing is among ...

Oktopost, the leading B2B social media management, employee advocacy, and Marketing intelligence platform, announced today the acquisition ...

Former PRecious Communications leads Arundhati Saha and Pauline Yoong, have launched their own consultancy called INFLUENCE.

The Content Marketing Trend Study 2025 by Statista emphasizes that trust is at the heart of content strategy. Brands that ...